PSY does something in his video that few other artists, Korean or otherwise, do: He parodies the wealthiest, most powerful neighborhood in South Korea.
Yet I think something would be lost if we left “Gangnam Style” at that. We just know that we want to.” The Wall Street Journal admitted, “It’s hard to pinpoint exactly how or why PSY’s video took off among America’s online hipsters.” At, a reviewer wrote, “The name of the song is “Gangnam Style,” but that hardly seems important in the face of the monumental artistic achievement that is the video.” The overriding sentiment of the day seems to be that “Gangnam Style” is yet another marvelous internet artifact, satisfying mostly in its strangeness. College Humor prefaced the video with, “No, we cannot quite figure it out either. Most are content to marvel and move on, allowing the video to remain largely inscrutable. Some fans, like Josh Groban, have tweeted, “It’s a Gangnam Style world and we are all living in it.” Taking a glance at social media, it appears you can have eggs Gangnam Style, Olympic penalty kicks Gangnam Style, or crash the prom Gangnam Style. While the lyrics are ostensibly about PSY proclaiming himself a classy guy while conjuring up his dream girlfriend, the video has taken on a life of its own beyond the Korean pop charts, and the title,“Gangnam Style,” has become a new shorthand for swag.
Perhaps you have seen it yourself, maybe more than once. Spitting words through lips coated in fake snow-surging clumsily through the surface of a spa pool-galloping against a backdrop of immaculate high rise buildings and tennis courts-these scenes from the video “Gangnam Style” by Korean hip hop artist PSY are now replaying themselves in the minds of 50 million YouTube viewers and counting.
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